A leading consumer organisation predicts Spanish Christmas spending of €735—up 15% from last year.
In a stratified sample of 2,041 people, the OCU found that the average Spanish citizen expects to spend €393 on gifts, up from €348 in 2021.
Travel and holidays will cost €101, up 25% from last year’s survey, when most people expected to spend €80.
Respondents estimated that lunches and dinners with friends and coworkers will cost €138.
Spanish Christmas lottery, El Gordo, is a long-standing tradition. Drawn on December 22, regardless of the day of the week, the odds of winning are higher due to the smaller pool of players, but the prizes are smaller.
Spanish residents often buy a décimo, or tenth of a ticket, for €20 or join a family, work, or friend group syndicate.
On January 6, known as ‘Three Kings Day’, the El Niño lottery grants a second chance to receive gifts in addition to or instead of those from Santa Claus.
The term El Niño, meaning ‘The Child’, may refer to both the Three Kings celebration and the Baby Jesus.
Spanish people expect to spend €70 on Christmas and Three Kings lotteries this year, up from €61 in 2021.
Most respondents (72%), expect to spend the same or more than last year, while fewer than three in 10 expect to spend less.
Back to normal socialising and outings
To celebrate the holidays, 62% plan to visit Christmas markets, up from 51% last year, and 56% plan to watch the Three Kings parade on January 5, up from 45% at the start of 2022.
44% of interviewees plan meals with coworkers and friends, up from 34% in 2021.
Christmas 2022 will be the first in three years without Covid contagion fears, unlike Christmas 2020, which was heavily restricted across Europe and the first few months of 2021 saw temporary and local lockdowns.
Even though the vaccine roll-out meant almost no restrictions last holiday season, many likely continued to act cautiously after the previous two years.
The OCU says higher expectations of going out, travelling, and socialising over the 2022 holidays show that ‘normality’ has returned in society’s perception and reality.
Despite the huge differences between Christmas 2020 and Christmas 2021, only two-thirds of respondents a year ago planned to go out for meals or parties with non-family members.
This year, 83% expect to.
Offline shopping: High street revival
Another difference from last Christmas is that more respondents plan to shop in-store rather than online.
11% plan to buy more online gifts for Christmas 2022 than last year, while 17% will buy less.
Nearly three in 10 expected to buy their gifts in stores.
The survey asked consumers if they would break their budget, make impulse buys, or overeat.
A quarter said they prefer to give Three Kings gifts in January sales because they can buy them cheaper.
Half of respondents said they may spend more than planned.
Gift-buying can be more fun and rewarding than receiving gifts, but over a third said it wasn’t all fun.
37% of interviewees said Christmas shopping stressed them out.
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